UENI is a dynamic tech company offering digital solutions, including websites and SaaS marketing tools, for small and medium-sized businesses. We strive to empower businesses with a strong online presence and online growth.
What’s the opportunity?
We are seeking an experienced and results-driven Email Marketing Specialist to join our team. You will devise a strategy for how to use email to cultivate leads and drive sales. You will be fully responsible for the implementation of all emails. Your performance will be measured by the sales generated through email marketing efforts.
- Develop and implement targeted email flows and campaigns for nurturing cold leads and selling to warm and hot leads.
- Create and manage email flows and sales campaigns to drive sales of our lifetime deal website product.
- Build email flows and sales campaigns to generate sales of our subscription services.
- Build and manage email flows to improve the education of our customers and retention of our subscription customers.
- Collaborate with teams to ensure email campaigns align with UENI’s business objectives.
- Continuously improve email deliverability, open rates, click-through rates, and conversion rates.
- 5+ years of experience as a marketer and similar years of experience with email marketing to a US audience.
- Proven success in email marketing, with a focus on nurturing leads and driving sales.
- Strong knowledge of email marketing platforms (customer.io), analytics, and best practices.
- Excellent copywriting, editing, and communication skills.
- Excellent facility with AI tools to generate more creative, dynamic, and personalized content.
- Creativity, strategic thinking, and attention to detail.
- Self-motivated with the ability to work independently and within a team environment.
- Familiarity with small business audiences, SaaS, and website development is a plus.
- You love writing emails and will never complain about having to write them!
- Bachelor’s degree in marketing, communications, or a related field.